A target audience is the specific group of consumers most likely to buy your product or service and the group that should receive your marketing campaigns. Trying to sell to everyone dilutes your message and wastes your budget. Target Audience vs. Target Market
While closely related, these two concepts represent different levels of focus:
Target Market: The broad, overall group of consumers or businesses a company serves.
Target Audience: A narrower, highly specific segment within that target market chosen for a particular marketing message.
Example: A fitness company’s target market might be adults who want to stay healthy. Their target audience for a new high-intensity workout app might be working mothers aged 25–40. Core Methods of Audience Segmentation
Marketers group audiences using four primary categories of customer data: How to Identify Your Target Audience in 5 steps – Adobe
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